It seems that shopping has taken on a whole new meaning. Now we can stay at home and not have to worry about the traffic, the weather or what to wear. We don’t even need to check out the papers to see if there’s a Sale on because with just a click on the mouse the whole world of on-line shopping opens up. Many sites are offering constant sales and promotions. So whether we are just surfing internet sites or searching for that special treat for someone special – on-line shopping has become an important part of the shopping experience.
Obviously this is great news for everyone – right? Well maybe, lets think about it.
If you live in a small country town or regional centre you suddenly have access to all the shopping sites and big stores just like your big city counterparts, so that must be great – right? If you are time poor you can still find your loved ones that special gift, probably even have it delivered gift wrapped for no extra charge, so that has to be great – right?
Well one of the important thing to remember with on-line shopping is that we miss out on the social side & experience of shopping. For the last thirteen years I’ve run a business in the bricks & mortar retail world and during this time we have worked really, really hard to improve the way we do things, always trying to ensure that our customers have the very best service experience. We are lucky, we deliver both a product and the on-going support and maintenance for that product so we will probably go on trading in real estate rather than a cloud environment for a long time. The challenge for me and for many other business people is to decide whether we can incorporate more of the on-line experience into our real world businesses and if we can do it right, then maybe we will be able to attract new customers! Maybe our experience in the bricks & mortar retail world will mean that we will be great at ensuring that the customer is still considered central to any marketing plan.
There is a wonderful opportunity for business people to investigate the possibilities that the internet offers and see whether or not there are new opportunities just waiting for a us…well me actually. So to ensure that I will always have plenty of Bubbles and Bling in my life and perhaps even a better work/life balance I have challenged myself with the question – If not now – then when? Let the journey begin.
- What Brick and Mortar Business Can Learn from Online Business (business2community.com)